Black
From companies to causes to government agencies, if you are doing good then we want in - to compellingly communicate your story and change the world for the better.
Halo Active
Halo Active is Black’s system for delivering dynamic content to digital billboards.
So beyond multiple static creative, day or day-parting specific creative the power of digital offers endless possibilities to update creative dynamically.
Probably the simplest way to understand Halo Active is seeing each DOOH site as a website.
To showcase the possibilities through Halo Active we partnered with Christchurch City Gallery with an idea involving very large artworks and public participation.
Christchurch Are Gallery
Te Puna O Waiwhetū
To showcase the possibilities through Halo Active we partnered with Christchurch City Gallery with an idea involving very large artworks and public participation.
A soft launch with no PR or other media engaged over the weekend, but come the Monday we sent a press release out, the next day first comms out from M+AD - and almost instantaneously things lit up!
Tuesday afternoon was a frenzy of activity with a new message coming in every 15 seconds - our moderator run of their feet!
Over the week we had around 2,000 submissions of messages to the billboard - all this with a very light media push.
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Interactivity using the Halo Active CMS
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Live security camera
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Responsive website linked to Halo Active.
Data collection, streaming video with 8 hour roll back and time stamping, email push to users, message snap shot screen for social media share.
The Brook Quiz night
An example of Halo Active working for hospitality where bar staff take a photo of the winning quiz table and self moderate that via email or CMS log in.
The image appears there and then on the localized digital billboard to the fun and delight of current champions.
Images can be taken in front of it and shared via SM to create more sharing and event participation.
The Brook and patrons love it.
NZ Netball
An example of Halo Active working on other media operator DOOH sites is with NZ Netball whose players used the selfie function to throw images live up to a Go Media DOOH on Willis St in Wellington.
They then proceeded to take selfie’s of themselves with the image behind.